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Real Estate Commission Videos

Understanding Real Estate Commissions
In most real estate transactions, there are two agents involved, with one side representing the seller and the other the buyer. Each of these agents is paid a commission when the sale closes. In our current market, buyer agents are typically compensated at a 2.5% commission rate. This is set on the MLS when the property is first listed. It is important to understand how much the listing agent will offer as compensation to the buyer’s agent. Once you understand what portion of the commission is being offe
List Your Home for 3% or Less Total Commission!
List Your Home for 3% or Less Total Commission! Due to a recent court ruling, sellers are no longer obligated to offer a commission to buyer's agents. Our innovative commission model ensures fair compensation for buyer's agents while providing top-level support, years of experience, and robust marketing for sellers. If you're aiming to sell your home for top dollar and pay a fair commission, reach out to us for more information.
NAR Lawsuit: How Will This Change the Real Estate Industry?
Big changes are coming to real estate and real estate commissions. You may not be aware, but in late October of 2023, a ruling was made in a court case (Burnett v. National Association of Realtors) which challenged long-standing practices surrounding real estate commissions. It argued that NAR and major real estate companies had been engaging in unfair and anti-competitive practices regarding buyer agent commissions. Ultimately, the court ruled that certain practices were restrictive and mandated significan

Real Estate in the Past

In the past, homeowners seeking to sell their properties typically contacted one or more listing agents to discuss selling their property. A key aspect of these discussions revolved around the commission charged, often calculated as a percentage of the sale price. This commission could vary based on factors such as the agent's experience, services provided, marketing efforts, and more.

An integral part of the commission was the percentage offered to buyer's agents, who represented the buyer in the transaction. This buyer's agent commission, typically set at 2.5%, was specified in the listing agreement between the agent and the seller. In many cases, this commission remained unchanged even if the buyer found the property independently or attended open houses without an agent's assistance. Additionally, these commissions were often mandated by Multiple Listing Services (MLSs), further solidifying their prevalence in real estate transactions. Despite significant increases in home values over the past two decades, these commission rates remained relatively stagnant.

Recent Changes and Industry Response

In recent years, the rise of platforms like Zillow and other real estate websites has empowered buyers, particularly in areas like Silicon Valley, to take on many tasks traditionally handled by buyer's agents. This includes browsing properties online, attending open houses unaccompanied by agents, and reviewing inspection reports.

Furthermore, the sharp increase in local property values has led many sellers to question the high commissions paid to buyer's agents, which can inflate selling costs and ultimately result in higher home prices for buyers. Legal rulings have highlighted the need for transparency and fairness in commission structures, leading to immediate changes initiated by industry bodies like the National Association of Realtors (NAR). These changes include more transparent commission structures, greater flexibility in commission negotiations, and guidance for agents to communicate the negotiability of commissions to their clients.

Implications for the Real Estate Industry

The ripple effects of these changes are significant. Real estate agents must adapt their business models to accommodate new commission structures and emphasize differentiation and value-added services to thrive in this evolving landscape.

Impact on Sellers

The shift in commission structures and greater negotiation power over agent commissions has significant implications for sellers. With the ability to decide the compensation offered to buyer's agents, sellers now have greater control over their selling costs. While this newfound flexibility may lead to lower commission expenses, sellers may also need to navigate a changing landscape where agent roles and services are evolving. The ultimate impact on sellers' bottom line will depend on various factors, including the dynamics of the market, local home values, and the specific needs of their property. In the short term, sellers may experience reduced sales prices due to diminished incentives for high buyer's agent compensation. However, the potential savings from lower commissions could offset these reductions, resulting in a more balanced financial outcome for sellers.

Impact on Buyers

For buyers, the implications of these changes are twofold. On one hand, buyers now have more transparency and choice regarding buyer's agent commissions, empowering them to select agents and services based on their needs and preferences. This increased autonomy allows buyers to negotiate the compensation offered to buyer's agents or even opt for self-representation if they feel confident in their ability to navigate the real estate transaction process independently. On the other hand, buyers may also benefit from potentially lower home prices resulting from reduced seller commissions. With sellers having greater control over commission expenses, there is a possibility of downward pressure on home prices, making properties more affordable for buyers in the long run. Overall, these changes aim to create a more efficient and equitable real estate market for both buyers and sellers alike.

Buyer Videos

How to Buy and Sell a Home at the Same Time
Are you in the market for a new home but unsure how to navigate the process of buying and selling at the same time? Many homeowners face this challenge, but it is doable with the right strategy and guidance.We'll cover everything you need to know to successfully buy and sell a home at the same time, from timing your transactions to evaluating your financing options. So, whether you're a first-time buyer or an experienced investor, stay tuned to find out how to make your next move a success.
Everything Buyers Need to Know About Escrow
As a home buyer, there are lots of things that need to happen between now and the close of escrow. You may have specified a 30-day close in your purchase agreement or possibly an even shorter closing period. In this video, I am going to take you through all the steps during escrow, discuss the process and prepare you on what to expect.
Why Should I Buy a Home?
Let's face it: buying a home is a life-changing decision, for better or worse. Buying a home isn't always a good idea; it can be a financial disaster if not properly planned. Thinking about your home purchase will help ensure that you make the right decision. So let's explore. In this video, I'll answer the question, "Why should I buy a home?"
Is Now a Good Time to Buy a Home in the Bay Area?
If you ask a realtor or real estate agent if it is a good time to buy a home in the bay area, the answer will almost always be YES. So let's change that to "is it a good time for ME to buy a home in the Bay Area?" So often in the Bay Area, buyers outnumber available homes for sale, resulting in competitive multiple-offer situations and rising home values. When prices are rising, buyers often become aggressive buyers, outbidding one another for fear of being priced out of the market if they do not buy a home
Everything you Need to Know about Prop 19
Prop 19 allows homeowners 55 and older in California to transfer their existing property taxes to a new principal residence. For example, if you currently pay $2,000 a year in property taxes, you can transfer that payment to a new property. To understand how Prop 19 works and if you are eligible, you've got to watch the whole video.
Understanding Homes and Properties
The home-buying process is fairly straightforward, but there are lots of steps along the way. One thing to keep in mind is that our local market tends to be competitive with multiple offer situations, so as a home buyer, you need to be prepared. Being prepared will make your offer stronger, protect you from risk, and ensure a successful home-buying experience. In this video, we delve into Homes and Properties, exploring the differences and key aspects to consider.
What We Do For Our Buyers
Assisting home buyers goes beyond merely opening doors; it involves providing hands-on guidance to identify the right home. My approach is centered on educating clients, helping them understand their options, and ultimately achieving the goal of purchasing a home that perfectly fits their needs. In the realm of real estate, making a costly mistake is the last thing a homebuyer desires.
How to Search for the Right Home
How to Search for the Right Home The home-buying process is fairly straightforward, but there are lots of steps along the way. One thing to keep in mind is that our local market tends to be competitive with multiple offer situations, so as a home buyer, you need to be prepared. Being prepared will make your offer stronger, protect you from risk, and ensure a successful home-buying experience. In this video, we delve into everything you need to know when searching for the right home.
Identifying Your Home-Buying Needs
Identifying Your Home-Buying Needs The home-buying process is fairly straightforward, but there are lots of steps along the way. One thing to keep in mind is that our local market tends to be competitive with multiple offer situations, so as a home buyer, you need to be prepared. Being prepared will make your offer stronger, protect you from risk, and ensure a successful home-buying experience. In this video, we delve into the crucial step of identifying your specific needs to ensure a successful home buy
Everything to Know about Home Loans And Financing
Everything to Know about Home Loans And Financing The home-buying process is fairly straightforward, but there are lots of steps along the way. One thing to keep in mind is that our local market tends to be competitive with multiple offer situations, so as a home buyer, you need to be prepared. Being prepared will make your offer stronger, protect you from risk, and ensure a successful home-buying experience. In this video, we delve into the crucial topic of financing, breaking down the steps you need to
NAR Lawsuit: How Will This Change the Real Estate Industry?
Big changes are coming to real estate and real estate commissions. You may not be aware, but in late October of 2023, a ruling was made in a court case (Burnett v. National Association of Realtors) which challenged long-standing practices surrounding real estate commissions. It argued that NAR and major real estate companies had been engaging in unfair and anti-competitive practices regarding buyer agent commissions. Ultimately, the court ruled that certain practices were restrictive and mandated significan
Santa Clara Housing Market Update - February 2024
Welcome to another Santa Clara market update, where I delve into the latest developments in the local real estate scene, recap recent home sales, and provide insights into what to anticipate in the near future. In this video, we'll take a look at January's statistics, examine current home inventory levels, and discuss what implications these trends may have for the future of the housing market.
Is Buying A Flipped House Worth It?
In recent years, the real estate market has witnessed a surge in flipped properties hitting the market. These homes, ranging from simple updates like new flooring and paint to fully renovated properties with modern amenities, often exude an irresistible charm. However, behind their polished façade, flipped houses may harbor a host of undisclosed issues, including unpermitted renovations, structural problems, and even health hazards like mold. Flipped homes have become increasingly popular among buyers see

Impact on Home Values

While the long-term impact on home values remains uncertain, the goal of these changes is clear: to foster a more competitive and fair real estate market for all parties involved.

The Brasil Group's Response

The Brasil Group embraces this evolution, offering competitive commissions while empowering sellers with flexibility. Their innovative commission model of 3% reflects this commitment to adaptability and fair compensation for buyer agents.

Conclusion

In conclusion, the real estate industry is experiencing a shift towards transparency, competitive pricing, and lower commissions. The Brasil Group embraces this change, offering competitive commissions while empowering sellers with flexibility. As the industry continues to evolve, the Brasil Group remains committed to providing top-notch service and maximizing returns for their clients.

Contact Me Today

VINICIUS BRASIL, Principal Realtor
Keller Williams Thrive
19900 Stevens Creek Blvd #100
Cupertino, CA 95014
Call Me: (408) 582-3272
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