Our Seller Services

Selling a property involves more than just listing it on the market; it's a strategic process that demands careful planning and execution. At the Brasil Group, we've crafted a meticulous selling strategy called the Complete Selling Solution. This step-by-step approach is designed to prepare, market, and support the sale of your home, ensuring you achieve the highest and best return. Let's delve into the three key sections of our seller services: Home Preparation, Marketing, and Sales Support.

Home Selling Videos

Top Questions To Ask Your Real Estate Agent When Selling
You need to start interviewing agents now to discover the best one to sell your house when you're ready to sell next year. When choosing an agent to represent you in the sale of your house, there are many factors to take into account. In this video, we discuss some crucial questions to think about before choosing the best real estate agent to sell your house.
When Is the Best Time To Sell a Home in Santa Clara?
In real estate, as in life, timing is everything. A real estate transaction could mean the difference between tens of thousands and hundreds of thousands of dollars. We've all heard that the best time to sell your home is in the spring, but the truth is that the best time to sell your home may not be in the spring. In this video, I'd like to explain the timing in our local market and tell you when it's best to sell your home in Santa Clara.
Top 9 Most Common Seller Mistakes
Selling a home is one of the biggest events that can happen in a person’s life. Whether you are downsizing, relocating, or selling your late mother’s home, it’s a monumental event. Considering the price of homes in Santa Clara and the active Santa Clara real estate market, you would think that selling a home in Santa Clara wouldn’t be so difficult. However, as a home seller, be aware that mistakes can be costly and result in the loss of tens, if not hundreds, of thousands of dollars.
Understanding Real Estate Commissions
In most real estate transactions, there are two agents involved, with one side representing the seller and the other the buyer. Each of these agents is paid a commission when the sale closes. In our current market, buyer agents are typically compensated at a 2.5% commission rate. This is set on the MLS when the property is first listed. It is important to understand how much the listing agent will offer as compensation to the buyer’s agent. Once you understand what portion of the commission is being offe
Should I Fix Up My House or Sell It As-Is?
If you have been thinking of selling your home and dreading all the costly repairs that need to be done before you sell, you may be wondering if it makes sense to just sell your home “AS-IS”. This is one of the most frequent questions or concerns I get from sellers, and the answer depends on several variables. For those of you stuck in this predicament, let’s go over the questions you should be asking yourself to determine the best course of action for you.
Selling Your Home in a Shifting Real Estate Market
Santa Clara's real estate market has shifted. Homes are taking longer to sell, and there are more homes on the market. Home values have also declined since their peaks and are anticipated to continue to decline. What can you do as a home seller to sell your house quickly and for a good price in this market? In this video, we will discuss the current situation of the local market, what to expect in the future, and what you should do to sell your home.
STAGING A HOME FOR TOP DOLLAR
Selling a house that has been staged can result in a higher sale price and a faster sale. Home staging is a marketing technique that transforms your average, personalized home into a showpiece that appeals to the broadest group of buyers, allowing it to sell quickly and at the best price.
Everything Sellers Need to Know About Escrow
As a home seller, you have a lot of things to do between now and the close of escrow. In the purchase agreement, the buyer may have specified a 30-day closing period or even a shorter closing period. In this video, I will walk you through all of the steps of the escrow process, discuss the process, and prepare you for what to expect.
How to Buy and Sell a Home at the Same Time
Are you in the market for a new home but unsure how to navigate the process of buying and selling at the same time? Many homeowners face this challenge, but it is doable with the right strategy and guidance.We'll cover everything you need to know to successfully buy and sell a home at the same time, from timing your transactions to evaluating your financing options. So, whether you're a first-time buyer or an experienced investor, stay tuned to find out how to make your next move a success.
5 Ways to Sell Your Home
Not all homeowners want to sell their homes the usual way or even have their homes listed on the MLS. Maybe they need to sell quickly or don't want to deal with the effort of setting up the house and holding showings and open houses. Sometimes homeowners are in the midst of purchasing a new house and want or need to sell their current property quickly in order to secure the transaction. After working with hundreds of sellers, I understand that everyone's demands are unique; therefore, I've adapted my servic
Everything you Need to Know about Prop 19
Prop 19 allows homeowners 55 and older in California to transfer their existing property taxes to a new principal residence. For example, if you currently pay $2,000 a year in property taxes, you can transfer that payment to a new property. To understand how Prop 19 works and if you are eligible, you've got to watch the whole video.
How To Compute Capital Gains of Your Home When You Sell
If you are worried about expensive commissions when selling your home, you may be overlooking a more significant expense. And that expense is capital gains. Did you know that when you sell your California property, you could face capital gains taxes of up to 40%? If you are considering selling your primary residence in California, you should understand how capital gains work. In this video, I discuss capital gains as they relate to selling a home. DISCLAIMER: I am not a tax expert. I recommend that you con
Renovate Now, Pay Later—Get Top Dollar for Your Home!
As a homeowner looking to sell your property for top dollar, you’ll want to take advantage of our “Renovate Now, Pay Later” program. With this program, you don’t need to have cash upfront to pay for renovations. Our team of expert designers, remodelers, and project managers will quickly update your home, saving you time and money.
Our Seller Services
Marketing is the process of selling a good or service, starting with identifying your consumer, promoting, and advertising the good, with the ultimate goal of selling the good for the highest return. When marketing real estate, the same concept applies. To sell the property for the highest and best return, we identify the buyer profile most interested in your home, position the property to this profile, advertise the home to the market, and work towards generating multiple offers. At the Brasil Group, we re
What We Do For Our Sellers
Our home selling service, the Complete Selling Solution, is meticulously crafted to save our clients time and money while ensuring they get the absolute best price for their homes.
Maximize Your Home's Value!
Maximize Your Home’s Value with Our Exclusive Pre-Listing Renovation Consultation! Hello, Homeowners! I'm Vinicius Brasil, your trusted real estate expert from the Brasil Group, affiliated with Keller Williams. Today, I bring exciting news for those contemplating the sale of their homes. Selling your home is a significant decision, and at the Brasil Group, we understand the importance of making this process seamless and rewarding. That's why we're thrilled to introduce a special offer designed to help you
Seller Webinar Recap [12/16/23] - Everything You Need to Know Before Selling Your Home
Learn what it takes to be a successful home seller in our Silicon Valley housing market. I'm Vinicius Brasil, a Silicon Valley native and 20-year licensed real estate agent. If you're considering selling your home, there's a lot you should know first. View a recap of my online home-selling seminar. This one-hour webinar was created to help you understand all aspects of selling a home and avoid mistakes.
Sell Your Home in "As-Is" Condition
Sell Your Home in "As-Is" Condition! By opting for an AS-IS sale, homeowners can avoid the need for repairs or updates, attracting buyers willing to purchase the property in its current condition. This approach minimizes the seller's responsibilities, reduces the time the property spends on the market, and can result in competitive offers. Additionally, sellers may benefit from lower commissions and other incentives, providing a straightforward solution that suits those looking for a quick and convenient h
List Your Home for 3% or Less Total Commission!
List Your Home for 3% or Less Total Commission! Due to a recent court ruling, sellers are no longer obligated to offer a commission to buyer's agents. Our innovative commission model ensures fair compensation for buyer's agents while providing top-level support, years of experience, and robust marketing for sellers. If you're aiming to sell your home for top dollar and pay a fair commission, reach out to us for more information.
NAR Lawsuit: How Will This Change the Real Estate Industry?
Big changes are coming to real estate and real estate commissions. You may not be aware, but in late October of 2023, a ruling was made in a court case (Burnett v. National Association of Realtors) which challenged long-standing practices surrounding real estate commissions. It argued that NAR and major real estate companies had been engaging in unfair and anti-competitive practices regarding buyer agent commissions. Ultimately, the court ruled that certain practices were restrictive and mandated significan
Santa Clara Housing Market Update - February 2024
Welcome to another Santa Clara market update, where I delve into the latest developments in the local real estate scene, recap recent home sales, and provide insights into what to anticipate in the near future. In this video, we'll take a look at January's statistics, examine current home inventory levels, and discuss what implications these trends may have for the future of the housing market.

Home Preparation: Setting the Stage for Success

Home Evaluation and Strategy

Our process begins by setting clear goals and objectives through a comprehensive evaluation of your property. Working directly with Vinicius, our expert in the market, we identify necessary updates to maximize the value of your home.

Pre-Inspections & Property Inspections

To streamline the selling process, we identify and address necessary repairs before they become issues. Post-repairs, we enlist trusted partners for Property, Termite, and Roof inspections, ensuring accuracy.

Design Services

Our in-house designer enhances your home's appeal by selecting the right colors, flooring, and hardware to capture buyer interest.

Project Management

Vinicius personally oversees renovations, ensuring quality, cost-effectiveness, and adherence to timelines.

Preferred Contractors & Vendors

Years of experience have led us to vet contractors and vendors specializing in various home improvements, guaranteeing quality work at reasonable prices.

Home Staging

Our complimentary in-house staging service heightens your home's appeal, functionality, and overall value.

Home Clear Out

We assist in donating or disposing of unwanted items to create a clean slate for potential buyers.

Marketing: Creating Anticipation and Interest

Photography

High-quality photos using wide-angle lenses and HDR capture your home's features, with the option for aerial photography.

Matterport 3D

Virtual property tours allow prospective buyers to walk through your home, generating higher engagement and interest.

Property Video

We create engaging videos highlighting your home's features, shared across social media and the property website.

Property Webpage

A comprehensive website with a personalized domain provides a clear destination for buyers to view all property details.

Website Syndication

We ensure maximum online exposure through major real estate portals.

Email Marketing

Professional emails keep our database of active buyers and agents informed about your property.

Print Marketing

Coming soon flyers and just listed postcards inform neighbors about your home's availability.

Social Media Advertising

Targeted advertising on platforms like Facebook, Instagram, Youtube, Reddit, and Google Display maximizes exposure.

Open Houses

Mega open houses, hosted by professional bilingual agents, generate interest.

Broker Tour

Your home is showcased to top agents and brokers to identify serious buyers.

Sales Support: Navigating the Transaction

Pricing & Market Knowledge

Leveraging 20 years of experience, Vinicius identifies your home's strengths and positions it for a successful sale.

Personal Disclosure Review

We ensure accurate and complete disclosures, complying with all locally mandated requirements to protect sellers.

Offer Presentation and Negotiation

Handling all communication, privately receiving and tracking offers, and negotiating the best terms and price.

Transaction Management

Providing weekly updates on the transaction status keeps you informed throughout.

Home Camera & Pad Locks on Gates

We enhance security with padlocks on side gates and cameras on the property for real-time updates.

Conclusion: Your Path to a Smooth and Successful Escrow

The services provided by the Brasil Group and our Complete Selling Solution are meticulously designed to help our clients market and sell their homes for top dollar. For more information or to set up a selling consultation, reach out to us directly. Let's discuss your home selling objectives and create a customized plan to market and sell your home effectively.

Contact Me Today

VINICIUS BRASIL, Principal Realtor
Keller Williams Thrive
19900 Stevens Creek Blvd #100
Cupertino, CA 95014
Call Me: (408) 582-3272
Email Me
Schedule a meeting
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