As a homeowner who is considering selling their home, it’s important to understand how real estate commission fees work. Since the traditional real estate brokerage model does not employ salaried or hourly agents, listing and buyer agents work strictly on commission.  When these agents represent a buyer or a seller on a transaction they are paid a commission, which is generally a percentage of the sale price after the home closes escrow.

Real Estate Commission Videos

Understanding Real Estate Commissions
In most real estate transactions, there are two agents involved, with one side representing the seller and the other the buyer. Each of these agents is paid a commission when the sale closes. In our current market, buyer agents are typically compensated at a 2.5% commission rate. This is set on the MLS when the property is first listed. It is important to understand how much the listing agent will offer as compensation to the buyer’s agent. Once you understand what portion of the commission is being offe
List Your Home for 3% or Less Total Commission!
List Your Home for 3% or Less Total Commission! Due to a recent court ruling, sellers are no longer obligated to offer a commission to buyer's agents. Our innovative commission model ensures fair compensation for buyer's agents while providing top-level support, years of experience, and robust marketing for sellers. If you're aiming to sell your home for top dollar and pay a fair commission, reach out to us for more information.
NAR Lawsuit: How Will This Change the Real Estate Industry?
Big changes are coming to real estate and real estate commissions. You may not be aware, but in late October of 2023, a ruling was made in a court case (Burnett v. National Association of Realtors) which challenged long-standing practices surrounding real estate commissions. It argued that NAR and major real estate companies had been engaging in unfair and anti-competitive practices regarding buyer agent commissions. Ultimately, the court ruled that certain practices were restrictive and mandated significan

How Do We Only Charge a 1.5% Listing Commission?

Selling a home can be expensive, and at our current home values the commissions are very high.

You are probably aware that the commissions you pay when you sell your home are derived from the home’s sale price.

At the Brasil Group when determining commission we consider a number of factors.

We look at the home’s value as well as the amount of work and services involved in preparing the home to be listed. We then propose a commission rate that is consistent with our income model.

If you are selling a $2M dollar home, the commission rate that you pay should be less than someone selling a $1M home, considering all the services and work are equal.

We typically charge our sellers anywhere from 1.5% in listing commissions and recommend a 2.5% buyer broker compensation commission.  If you are not sure how real estate commissions work, please read our post on real estate commissions.

If you are interested in understanding more about our listing commission and what commissions we would charge for selling your home, please give me a call 408-582-3272 or feel free to set up a direct consultation with me, Vinicius.

Home Selling Videos

Top Questions To Ask Your Real Estate Agent When Selling
You need to start interviewing agents now to discover the best one to sell your house when you're ready to sell next year. When choosing an agent to represent you in the sale of your house, there are many factors to take into account. In this video, we discuss some crucial questions to think about before choosing the best real estate agent to sell your house.
When Is the Best Time To Sell a Home in Santa Clara?
In real estate, as in life, timing is everything. A real estate transaction could mean the difference between tens of thousands and hundreds of thousands of dollars. We've all heard that the best time to sell your home is in the spring, but the truth is that the best time to sell your home may not be in the spring. In this video, I'd like to explain the timing in our local market and tell you when it's best to sell your home in Santa Clara.
Top 9 Most Common Seller Mistakes
Selling a home is one of the biggest events that can happen in a person’s life. Whether you are downsizing, relocating, or selling your late mother’s home, it’s a monumental event. Considering the price of homes in Santa Clara and the active Santa Clara real estate market, you would think that selling a home in Santa Clara wouldn’t be so difficult. However, as a home seller, be aware that mistakes can be costly and result in the loss of tens, if not hundreds, of thousands of dollars.
Understanding Real Estate Commissions
In most real estate transactions, there are two agents involved, with one side representing the seller and the other the buyer. Each of these agents is paid a commission when the sale closes. In our current market, buyer agents are typically compensated at a 2.5% commission rate. This is set on the MLS when the property is first listed. It is important to understand how much the listing agent will offer as compensation to the buyer’s agent. Once you understand what portion of the commission is being offe
Should I Fix Up My House or Sell It As-Is?
If you have been thinking of selling your home and dreading all the costly repairs that need to be done before you sell, you may be wondering if it makes sense to just sell your home “AS-IS”. This is one of the most frequent questions or concerns I get from sellers, and the answer depends on several variables. For those of you stuck in this predicament, let’s go over the questions you should be asking yourself to determine the best course of action for you.
Selling Your Home in a Shifting Real Estate Market
Santa Clara's real estate market has shifted. Homes are taking longer to sell, and there are more homes on the market. Home values have also declined since their peaks and are anticipated to continue to decline. What can you do as a home seller to sell your house quickly and for a good price in this market? In this video, we will discuss the current situation of the local market, what to expect in the future, and what you should do to sell your home.
STAGING A HOME FOR TOP DOLLAR
Selling a house that has been staged can result in a higher sale price and a faster sale. Home staging is a marketing technique that transforms your average, personalized home into a showpiece that appeals to the broadest group of buyers, allowing it to sell quickly and at the best price.
Everything Sellers Need to Know About Escrow
As a home seller, you have a lot of things to do between now and the close of escrow. In the purchase agreement, the buyer may have specified a 30-day closing period or even a shorter closing period. In this video, I will walk you through all of the steps of the escrow process, discuss the process, and prepare you for what to expect.
How to Buy and Sell a Home at the Same Time
Are you in the market for a new home but unsure how to navigate the process of buying and selling at the same time? Many homeowners face this challenge, but it is doable with the right strategy and guidance.We'll cover everything you need to know to successfully buy and sell a home at the same time, from timing your transactions to evaluating your financing options. So, whether you're a first-time buyer or an experienced investor, stay tuned to find out how to make your next move a success.
5 Ways to Sell Your Home
Not all homeowners want to sell their homes the usual way or even have their homes listed on the MLS. Maybe they need to sell quickly or don't want to deal with the effort of setting up the house and holding showings and open houses. Sometimes homeowners are in the midst of purchasing a new house and want or need to sell their current property quickly in order to secure the transaction. After working with hundreds of sellers, I understand that everyone's demands are unique; therefore, I've adapted my servic
Everything you Need to Know about Prop 19
Prop 19 allows homeowners 55 and older in California to transfer their existing property taxes to a new principal residence. For example, if you currently pay $2,000 a year in property taxes, you can transfer that payment to a new property. To understand how Prop 19 works and if you are eligible, you've got to watch the whole video.
How To Compute Capital Gains of Your Home When You Sell
If you are worried about expensive commissions when selling your home, you may be overlooking a more significant expense. And that expense is capital gains. Did you know that when you sell your California property, you could face capital gains taxes of up to 40%? If you are considering selling your primary residence in California, you should understand how capital gains work. In this video, I discuss capital gains as they relate to selling a home. DISCLAIMER: I am not a tax expert. I recommend that you con
Renovate Now, Pay Later—Get Top Dollar for Your Home!
As a homeowner looking to sell your property for top dollar, you’ll want to take advantage of our “Renovate Now, Pay Later” program. With this program, you don’t need to have cash upfront to pay for renovations. Our team of expert designers, remodelers, and project managers will quickly update your home, saving you time and money.
Our Seller Services
Marketing is the process of selling a good or service, starting with identifying your consumer, promoting, and advertising the good, with the ultimate goal of selling the good for the highest return. When marketing real estate, the same concept applies. To sell the property for the highest and best return, we identify the buyer profile most interested in your home, position the property to this profile, advertise the home to the market, and work towards generating multiple offers. At the Brasil Group, we re
What We Do For Our Sellers
Our home selling service, the Complete Selling Solution, is meticulously crafted to save our clients time and money while ensuring they get the absolute best price for their homes.
Maximize Your Home's Value!
Maximize Your Home’s Value with Our Exclusive Pre-Listing Renovation Consultation! Hello, Homeowners! I'm Vinicius Brasil, your trusted real estate expert from the Brasil Group, affiliated with Keller Williams. Today, I bring exciting news for those contemplating the sale of their homes. Selling your home is a significant decision, and at the Brasil Group, we understand the importance of making this process seamless and rewarding. That's why we're thrilled to introduce a special offer designed to help you
Seller Webinar Recap [12/16/23] - Everything You Need to Know Before Selling Your Home
Learn what it takes to be a successful home seller in our Silicon Valley housing market. I'm Vinicius Brasil, a Silicon Valley native and 20-year licensed real estate agent. If you're considering selling your home, there's a lot you should know first. View a recap of my online home-selling seminar. This one-hour webinar was created to help you understand all aspects of selling a home and avoid mistakes.
Sell Your Home in "As-Is" Condition
Sell Your Home in "As-Is" Condition! By opting for an AS-IS sale, homeowners can avoid the need for repairs or updates, attracting buyers willing to purchase the property in its current condition. This approach minimizes the seller's responsibilities, reduces the time the property spends on the market, and can result in competitive offers. Additionally, sellers may benefit from lower commissions and other incentives, providing a straightforward solution that suits those looking for a quick and convenient h
List Your Home for 3% or Less Total Commission!
List Your Home for 3% or Less Total Commission! Due to a recent court ruling, sellers are no longer obligated to offer a commission to buyer's agents. Our innovative commission model ensures fair compensation for buyer's agents while providing top-level support, years of experience, and robust marketing for sellers. If you're aiming to sell your home for top dollar and pay a fair commission, reach out to us for more information.
NAR Lawsuit: How Will This Change the Real Estate Industry?
Big changes are coming to real estate and real estate commissions. You may not be aware, but in late October of 2023, a ruling was made in a court case (Burnett v. National Association of Realtors) which challenged long-standing practices surrounding real estate commissions. It argued that NAR and major real estate companies had been engaging in unfair and anti-competitive practices regarding buyer agent commissions. Ultimately, the court ruled that certain practices were restrictive and mandated significan
Santa Clara Housing Market Update - February 2024
Welcome to another Santa Clara market update, where I delve into the latest developments in the local real estate scene, recap recent home sales, and provide insights into what to anticipate in the near future. In this video, we'll take a look at January's statistics, examine current home inventory levels, and discuss what implications these trends may have for the future of the housing market.

Our Philosophy on Real Estate Commissions

When you purchased your home you paid a lot for it.  You worked hard to make the payments, maintain it, and raise your family in it.  So whether you are retiring, relocating, upgrading, downgrading, or leaving it to your children we believe you should be able to keep as much of the value of your home.

Real Estate commissions are high especially when you factor in our local home values.

At the same time real estate is a very demanding job.  It takes an immense amount of time and talent, professional connections, and lots of experience to complete a successful real estate transaction and deliver the best results.

As a homeowner, you probably understand this.  You also understand the importance of selling your home and not going to be satisfied with any real estate professional with low real estate commissions.  You need someone you can trust and someone who can deliver on what you want.

That’s how I feel, but I also feel that there should be fairness and transparency in real estate commissions.

What Should I Expect for Paying only 1.5% Commission?

You might be wondering what’s the catch?

The reality is, there is no catch.  I just want to be fair, and that means that everyone I work with pays a similar commission according to our model.

Often in our industry, it is common for agents to charge different commissions among their seller clients.  All that varies is the client’s willingness to pay.  So a scenario where an agent can have two simultaneous selling clients with similar homes and is charging two completely different commissions is completely possible and happens frequently.

This is perfectly legal and to some people this is completely fair.   As owner of the Brasil Group, I wanted to model my business practices in a fair and transparent manner.

Our clients should expect to be paying a commission that is consistent with what we charge our other clients and should expect nothing less than our highest level of service.

That means all our clients receive FULL SERVICE which includes our full suite of services. 

What Does Full Service Mean?

Full service means that there is one level of service and that is the best and highest service we offer. 

We understand how important selling a home is and what needs to be done to do it right and get the highest price for our sellers.  So we don’t skimp on our service. 

We see every client’s transaction as a critical transaction that needs our utmost care and attention.  Whether you pay 1.5% or more, you are getting full service and no excuses.

As a full-service company, we provide a comprehensive suite of marketing tools and services that are designed to get your home sold for the highest price.

Being a local firm that specializes in Santa Clara, we provide unique insight into the market conditions, homes, and neighborhoods and offer information that only an experienced specialist in your area can.  You get a dedicated and experienced professional serving as your one direct point of contact.  

Our listing service is designed to handle all aspects of listing and selling a home.  We call it the Complete Selling Solution, and it was created to make the process of selling a home as smooth as possible by handling many of the responsibilities of preparing a home.  

You may not desire this level of service, you may just want to sell your home AS-IS and that’s ok. Understand that we are willing to do what is needed to satisfy your needs and provide you the highest level of service.

For more information about our listing service, check out our Complete Selling Solution.

Why You Should Work With Us

First and foremost, honesty and transparency.

We love our clients and appreciate the trust they put in me and my team to handle this important aspect of their lives.  Therefore, I feel the client and realtor relationship should start of with an honest understanding that what we are charging is consistent throughout all our clients.

As we work closely with our clients, its natural that we develop a personal relationship and desire to help them achieve their goals.  

Lastly and simply we do great work.  Whether its the intimate understanding of the current market, understanding of your home, the high quality staging and marketing services we deliver, everything we do is done with the expectation that it gets the best results for our clients.

For further details or questions about our service please reach out directly to me.

Contact Me Today

VINICIUS BRASIL, Principal Realtor
Keller Williams Thrive
19900 Stevens Creek Blvd #100
Cupertino, CA 95014
Call Me: (408) 582-3272
Email Me
Schedule a meeting
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