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Seller Videos

Top Questions To Ask Your Real Estate Agent When Selling
You need to start interviewing agents now to discover the best one to sell your house when you're ready to sell next year. When choosing an agent to represent you in the sale of your house, there are many factors to take into account. In this video, we discuss some crucial questions to think about before choosing the best real estate agent to sell your house.
When Is the Best Time To Sell a Home in Santa Clara?
In real estate, as in life, timing is everything. A real estate transaction could mean the difference between tens of thousands and hundreds of thousands of dollars. We've all heard that the best time to sell your home is in the spring, but the truth is that the best time to sell your home may not be in the spring. In this video, I'd like to explain the timing in our local market and tell you when it's best to sell your home in Santa Clara.
Top 9 Most Common Seller Mistakes
Selling a home is one of the biggest events that can happen in a person’s life. Whether you are downsizing, relocating, or selling your late mother’s home, it’s a monumental event. Considering the price of homes in Santa Clara and the active Santa Clara real estate market, you would think that selling a home in Santa Clara wouldn’t be so difficult. However, as a home seller, be aware that mistakes can be costly and result in the loss of tens, if not hundreds, of thousands of dollars.
Understanding Real Estate Commissions
In most real estate transactions, there are two agents involved, with one side representing the seller and the other the buyer. Each of these agents is paid a commission when the sale closes. In our current market, buyer agents are typically compensated at a 2.5% commission rate. This is set on the MLS when the property is first listed. It is important to understand how much the listing agent will offer as compensation to the buyer’s agent. Once you understand what portion of the commission is being offe
Should I Fix Up My House or Sell It As-Is?
If you have been thinking of selling your home and dreading all the costly repairs that need to be done before you sell, you may be wondering if it makes sense to just sell your home “AS-IS”. This is one of the most frequent questions or concerns I get from sellers, and the answer depends on several variables. For those of you stuck in this predicament, let’s go over the questions you should be asking yourself to determine the best course of action for you.
Selling Your Home in a Shifting Real Estate Market
Santa Clara's real estate market has shifted. Homes are taking longer to sell, and there are more homes on the market. Home values have also declined since their peaks and are anticipated to continue to decline. What can you do as a home seller to sell your house quickly and for a good price in this market? In this video, we will discuss the current situation of the local market, what to expect in the future, and what you should do to sell your home.
STAGING A HOME FOR TOP DOLLAR
Selling a house that has been staged can result in a higher sale price and a faster sale. Home staging is a marketing technique that transforms your average, personalized home into a showpiece that appeals to the broadest group of buyers, allowing it to sell quickly and at the best price.
Everything Sellers Need to Know About Escrow
As a home seller, you have a lot of things to do between now and the close of escrow. In the purchase agreement, the buyer may have specified a 30-day closing period or even a shorter closing period. In this video, I will walk you through all of the steps of the escrow process, discuss the process, and prepare you for what to expect.
How to Buy and Sell a Home at the Same Time
Are you in the market for a new home but unsure how to navigate the process of buying and selling at the same time? Many homeowners face this challenge, but it is doable with the right strategy and guidance.We'll cover everything you need to know to successfully buy and sell a home at the same time, from timing your transactions to evaluating your financing options. So, whether you're a first-time buyer or an experienced investor, stay tuned to find out how to make your next move a success.
5 Ways to Sell Your Home
Not all homeowners want to sell their homes the usual way or even have their homes listed on the MLS. Maybe they need to sell quickly or don't want to deal with the effort of setting up the house and holding showings and open houses. Sometimes homeowners are in the midst of purchasing a new house and want or need to sell their current property quickly in order to secure the transaction. After working with hundreds of sellers, I understand that everyone's demands are unique; therefore, I've adapted my servic
Everything you Need to Know about Prop 19
Prop 19 allows homeowners 55 and older in California to transfer their existing property taxes to a new principal residence. For example, if you currently pay $2,000 a year in property taxes, you can transfer that payment to a new property. To understand how Prop 19 works and if you are eligible, you've got to watch the whole video.
How To Compute Capital Gains of Your Home When You Sell
If you are worried about expensive commissions when selling your home, you may be overlooking a more significant expense. And that expense is capital gains. Did you know that when you sell your California property, you could face capital gains taxes of up to 40%? If you are considering selling your primary residence in California, you should understand how capital gains work. In this video, I discuss capital gains as they relate to selling a home. DISCLAIMER: I am not a tax expert. I recommend that you con
Renovate Now, Pay Later—Get Top Dollar for Your Home!
As a homeowner looking to sell your property for top dollar, you’ll want to take advantage of our “Renovate Now, Pay Later” program. With this program, you don’t need to have cash upfront to pay for renovations. Our team of expert designers, remodelers, and project managers will quickly update your home, saving you time and money.
Our Seller Services
Marketing is the process of selling a good or service, starting with identifying your consumer, promoting, and advertising the good, with the ultimate goal of selling the good for the highest return. When marketing real estate, the same concept applies. To sell the property for the highest and best return, we identify the buyer profile most interested in your home, position the property to this profile, advertise the home to the market, and work towards generating multiple offers. At the Brasil Group, we re
What We Do For Our Sellers
Our home selling service, the Complete Selling Solution, is meticulously crafted to save our clients time and money while ensuring they get the absolute best price for their homes.
Maximize Your Home's Value!
Maximize Your Home’s Value with Our Exclusive Pre-Listing Renovation Consultation! Hello, Homeowners! I'm Vinicius Brasil, your trusted real estate expert from the Brasil Group, affiliated with Keller Williams. Today, I bring exciting news for those contemplating the sale of their homes. Selling your home is a significant decision, and at the Brasil Group, we understand the importance of making this process seamless and rewarding. That's why we're thrilled to introduce a special offer designed to help you
Seller Webinar Recap [12/16/23] - Everything You Need to Know Before Selling Your Home
Learn what it takes to be a successful home seller in our Silicon Valley housing market. I'm Vinicius Brasil, a Silicon Valley native and 20-year licensed real estate agent. If you're considering selling your home, there's a lot you should know first. View a recap of my online home-selling seminar. This one-hour webinar was created to help you understand all aspects of selling a home and avoid mistakes.
Sell Your Home in "As-Is" Condition
Sell Your Home in "As-Is" Condition! By opting for an AS-IS sale, homeowners can avoid the need for repairs or updates, attracting buyers willing to purchase the property in its current condition. This approach minimizes the seller's responsibilities, reduces the time the property spends on the market, and can result in competitive offers. Additionally, sellers may benefit from lower commissions and other incentives, providing a straightforward solution that suits those looking for a quick and convenient h
List Your Home for 3% or Less Total Commission!
List Your Home for 3% or Less Total Commission! Due to a recent court ruling, sellers are no longer obligated to offer a commission to buyer's agents. Our innovative commission model ensures fair compensation for buyer's agents while providing top-level support, years of experience, and robust marketing for sellers. If you're aiming to sell your home for top dollar and pay a fair commission, reach out to us for more information.
NAR Lawsuit: How Will This Change the Real Estate Industry?
Big changes are coming to real estate and real estate commissions. You may not be aware, but in late October of 2023, a ruling was made in a court case (Burnett v. National Association of Realtors) which challenged long-standing practices surrounding real estate commissions. It argued that NAR and major real estate companies had been engaging in unfair and anti-competitive practices regarding buyer agent commissions. Ultimately, the court ruled that certain practices were restrictive and mandated significan
Santa Clara Housing Market Update - February 2024
Welcome to another Santa Clara market update, where I delve into the latest developments in the local real estate scene, recap recent home sales, and provide insights into what to anticipate in the near future. In this video, we'll take a look at January's statistics, examine current home inventory levels, and discuss what implications these trends may have for the future of the housing market.

Real Estate in the Past

In the past, homeowners seeking to sell their properties typically contacted one or more listing agents to discuss selling their property. A key aspect of these discussions revolved around the commission charged, often calculated as a percentage of the sale price. This commission could vary based on factors such as the agent's experience, services provided, marketing efforts, and more.

An integral part of the commission was the percentage offered to buyer's agents, who represented the buyer in the transaction. This buyer's agent commission, typically set at 2.5%, was specified in the listing agreement between the agent and the seller. In many cases, this commission remained unchanged even if the buyer found the property independently or attended open houses without an agent's assistance. Additionally, these commissions were often mandated by Multiple Listing Services (MLSs), further solidifying their prevalence in real estate transactions. Despite significant increases in home values over the past two decades, these commission rates remained relatively stagnant.

Recent Changes and Industry Response

In recent years, the rise of platforms like Zillow and other real estate websites has empowered buyers, particularly in areas like Silicon Valley, to take on many tasks traditionally handled by buyer's agents. This includes browsing properties online, attending open houses unaccompanied by agents, and reviewing inspection reports.

Furthermore, the sharp increase in local property values has led many sellers to question the high commissions paid to buyer's agents, which can inflate selling costs and ultimately result in higher home prices for buyers. Legal rulings have highlighted the need for transparency and fairness in commission structures, leading to immediate changes initiated by industry bodies like the National Association of Realtors (NAR). These changes include more transparent commission structures, greater flexibility in commission negotiations, and guidance for agents to communicate the negotiability of commissions to their clients.

Implications for the Real Estate Industry

The ripple effects of these changes are significant. Real estate agents must adapt their business models to accommodate new commission structures and emphasize differentiation and value-added services to thrive in this evolving landscape.

Impact on Sellers

The shift in commission structures and greater negotiation power over agent commissions has significant implications for sellers. With the ability to decide the compensation offered to buyer's agents, sellers now have greater control over their selling costs. While this newfound flexibility may lead to lower commission expenses, sellers may also need to navigate a changing landscape where agent roles and services are evolving. The ultimate impact on sellers' bottom line will depend on various factors, including the dynamics of the market, local home values, and the specific needs of their property. In the short term, sellers may experience reduced sales prices due to diminished incentives for high buyer's agent compensation. However, the potential savings from lower commissions could offset these reductions, resulting in a more balanced financial outcome for sellers.

Impact on Buyers

For buyers, the implications of these changes are twofold. On one hand, buyers now have more transparency and choice regarding buyer's agent commissions, empowering them to select agents and services based on their needs and preferences. This increased autonomy allows buyers to negotiate the compensation offered to buyer's agents or even opt for self-representation if they feel confident in their ability to navigate the real estate transaction process independently. On the other hand, buyers may also benefit from potentially lower home prices resulting from reduced seller commissions. With sellers having greater control over commission expenses, there is a possibility of downward pressure on home prices, making properties more affordable for buyers in the long run. Overall, these changes aim to create a more efficient and equitable real estate market for both buyers and sellers alike.

Impact on Home Values

While the long-term impact on home values remains uncertain, the goal of these changes is clear: to foster a more competitive and fair real estate market for all parties involved.

The Brasil Group's Response

The Brasil Group embraces this evolution, offering competitive commissions while empowering sellers with flexibility. Their innovative commission model of 3% reflects this commitment to adaptability and fair compensation for buyer agents.

Conclusion

In conclusion, the real estate industry is experiencing a shift towards transparency, competitive pricing, and lower commissions. The Brasil Group embraces this change, offering competitive commissions while empowering sellers with flexibility. As the industry continues to evolve, the Brasil Group remains committed to providing top-notch service and maximizing returns for their clients.

Contact Me Today

VINICIUS BRASIL, Principal Realtor
Keller Williams Thrive
19900 Stevens Creek Blvd #100
Cupertino, CA 95014
Call Me: (408) 582-3272
Email Me
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